Summit open to all!

The Sonora Summit vineyard tours are popular

We’ve recently had a few question whether you have to be a grape producer and importer to participate in the upcoming Sonora Spring  Summit in Hermosillo, Mexico.  The answer is an emphatic: NO!  In fact, with speakers in the area of motivation and international market trends, all our guests find the program relevant and interesting.

Juan Laborin, head of the Sonora Grape Growers Assn. and also MSQ Treasurer, is host of the Sonora Summit

What’s also important is that this event is hosted by MSQ Board Treasurer and head of the Sonora Grape Growers Association, (AALPUM) Ing. Juan Laborin.  A grape grower himself,  Juan is a very knowledgeable and a perfectly-charming  host! 

In previous seasons we have had 300 +/- guests for our two-day event, and this year we also expect a good crowd because, in addition to the regular Summit tour and speakers, our staff  and agencies will be there to honor our Masters of MCS:  receivers in North America who have excelled in procurement and promotion of Mexico produce.  We’ve mentioned the 2009 winners in a previous post here, but this year’s winners are a secret until the event!

Given that just about 100% of the Sonora grape industry is certified by MSQ we look especially forward to this event to catch up with our grower members and supporters.  We are also happy to greet our media friends who are there to learn about the latest industry developments.

The Summit begins with tours of vineyards next Thursday (15th) afternoon.   This is always a pleasant experience as the weather is still relatively cool and the ranches already look lush with fruit for the May harvest.  The scenario is very pleasant, especially at sunset when we all gather at for a typical Sonora carne asada (barbecue), followed by the Masters of MCS awards ceremony.

On Friday, we begin right after breakfast with an impressive list of speakers, including officials from the USDA and related agencies,  followed by the eagerly-awaited crop forecast.  This is when the media present turn up their translation transmitters (the event is simultaneously translated English/Spanish) and the eyebrows raise as the different growing areas and ranches report their crop status…

In all, this is the launch to the eagerly-awaited spring grape season, and an occasion where you can meet some new industry members, learn something interesting, and bask in the warm Sonora hospitality. 

We urge you to attend, but remember:  the event is popular and spaces fill up fast on a first come/first served basis.   If you have not yet made your reservations, please contact right away:

AALPUM (Sonora Grape Growers Assn.), at (520) 829-4295 (from U.S.), or in Mexico: (662)260-0176 .  Ask for Monica or Nora.  Or e-mail  

Hope to see you there!


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