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By Manager

The Mexico Supreme Quality  (Mexico Calidad Suprema,  www.mexicocalidadsuprema.com.mx ) or MSQ program is a public/private partnership  founded in the early 2000s.  Its mission is to train and certify Mexico agricultural producers in food safety and sanitation protocols.

Producers who successfully complete the rigorous educational and monitoring program are awarded the Seal of Excellence (at left) that can be used on all their products and packaging.  This Seal — much like the well-recognized Good Housekeeping Seal — immediately identifies a superior product to receivers and consumers.

Already a well-established program throughout Mexico, the program launched its international outreach just a few years ago.  Today, the MSQ program, which is based on GlobalGAP protocols, is accepted by major retailers in Europe, Asia and North America.

This site will contain posts about important MSQ updates for all North American receivers and retailers about:

  • Export growers and distributors who meet the strictest quality, safety and sanitation guidelines
  • Details of MSQ’s comprehensive industry training and education programs
  • Reviews of Mexico perishable imports and how to maximize their marketing
  • Ways that your company can participate in this important program…and much more.

Please check back frequently for important updates.  Importantly, please subscribe (click on box on the right) to receive important information directly via e-mail.  You can also contact our U.S. agency toll-free at 1-877-281-9305, via e-mail at vivams@msn.com, or visit www.mexicocalidadsuprema.com.mx.

Thank you for your support!

 
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