Posts Tagged ‘Seal of Excellence


Ads showcase MSQ Seal

Look out for ads promoting the MSQ Seal


To ensure our program and Seal of Excellence receive wide exposure with receivers, we are launching a trade ad campaign in select major U.S. print and on-line publications such as The Packer, Produce News, Produce Business, Perishable News, and “e-zines” (online magazines) like Fresh Plaza, etc.    

At left is the first ad in the planned print campaign.  These ads represent the new effort for all our agencies to showcase the same “look” and copy to ensure image consistency worldwide.  

 All total, these publications — many now in both print and on-line versions —  reach thousands of decision-makers at distributor companies, retail and foodservice chains around the globe.  Ideally, these ads will accompany publicity features about MSQ for maximum impact.   

The goal is also to have these ads run when we are visiting with major chains.  They serve to reinforce the message that MSQ-certified products are beneficial to their business.  As one supermarket chain executive told us:   

“We’re all looking for a point of difference in a very competitive environment.   A Seal of quality certainly reinforces the fact that we go one step further to deliver the best to our customers.”  

We have also  received quite a bit of publicity since the year started.  We’ve counted at least six positive feature stories outlining MSQ activities and personnel in the above-listed publications.  Be sure to look out for more of these…  

MSQ is also planning consumer-directed TV ads to be placed in targeted stations and markets, and will tell you more about this  program soon.  

ALSO OF NOTE:  We’ve posted the complete MSQ Program PowerPoint presentation on the Program Review page.  Please click on that page, above, and download this informative document for your files (link is on bottom of page.)  



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